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Sour Grapes

Publicado em 16/01/2025

In Aesop’s fables from ancient Greece, the storyteller coined the term sour grapes to depict the opinion change of a fox who realized that he could not reach grapes that he wanted. After experiencing frustation, the fox solved his cognitive dissonance by convincing himself that the grapes must be sour and that in fact he was never interested in them.

—Dan Ariely, Misbelief, Harper Collins 2023